Client: State Farm
Project: :15 Commercials
Executive Producer: Neal Cohen
Design and Animation: Chris Anderson
Audio: Ben Keller, Another Country
Project: :15 Commercials
Executive Producer: Neal Cohen
Design and Animation: Chris Anderson
Audio: Ben Keller, Another Country
State Farm "Good Driver", "Home Life Auto", "Service"
This series of 3x :15 animated spots presented a unique challenge, i.e. to give typography the qualities of life and personality. We took simple letterforms and brought them to life with animation and sound effects in order to convey our narratives and messages. Not only was it fun to create but we think the results are pretty cool.
This series of 3x :15 animated spots presented a unique challenge, i.e. to give typography the qualities of life and personality. We took simple letterforms and brought them to life with animation and sound effects in order to convey our narratives and messages. Not only was it fun to create but we think the results are pretty cool.