sol design
Client: Solo Cup

Project: :15 Commercial

Agency: Schaefer Condon Carter

Executive Producer: Neal Cohen

CGI Artists: Thuc Nguyen, Marty Hon

Editors: Chris Anderson

Audio: Another Country
Solo Paper

We design this spot from scratch in collaboration with the agency creative team (see our storyboard in the 'Concept' section). Solo was looking to leverage the equity of their plastic cups as a means to emphasize the quality of their paper plates. We came up with a visually stimulating metamorphosis to accomplish this goal. 100% CGI, dig it.